Defined product strategy for an AI Agent Payment infrastructure layer, positioning SnapLii's gift-card and payment network as controlled payment rails for agent-initiated transactions.

Built A2M (Agent-to-Market) partnership and fundraising narratives, connecting payment infrastructure, gift-card inventory, and AI-agent commerce into one commercialization roadmap.

Built PLG acquisition and activation loops for AI SaaS products, including self-serve onboarding, referral mechanics, task-based incentives, and tiered reward structures.

Scaled an AI campaign automation SaaS product to 13K paid users across 7 markets by combining self-serve onboarding, subscription packaging, and performance-oriented activation flows. Managed $10M+ ad budget with ROAS > 2.5.

Architected a Telegram mini-app PLG engine, acquiring 900K users in one month with near-zero CAC through referral loops, task-based incentives, and channel-native onboarding.

Redesigned Launchpad / Launchpool activation flows, increasing first-time trading activation by 27% and impacting 100K+ new users.

Built acquisition-to-activation funnel logic across onboarding, wallet funding, first trade, campaign participation, and reward claiming. Partnered with risk and operations teams to reduce reward abuse while preserving viral acquisition velocity.

Built user lifecycle analysis framework across publishing, likes, saves, comments, and retention, identifying early content creation as a key driver of 60-day creator retention.

Translated lifecycle insights into onboarding and reactivation strategy across 6+ cohorts, helping product and operations teams prioritize behaviors that increased creator-audience engagement.

Designed local-services growth strategy across top 20 cities by mapping content supply, user intent, category demand, and advertiser conversion opportunities. Improved marketplace supply efficiency by standardizing creator qualification, pricing, and campaign participation workflows.

Doubled paid membership conversion in three months by redesigning a coupon-heavy paid membership into a freemium loyalty program with progressive benefit unlocks and cross-platform loyalty integration.

Launched a map-based food-ordering mini-program from 0 to 1, integrating restaurant delivery and local-services checkout into map POI cards and generating 4M daily page views.

Expanded the student user segment from 1M to 28M by replacing manual campus verification with data-driven eligibility tagging and campus ambassador growth loops.

Shipped facial-recognition account opening in Thailand by integrating government KYC database and ML-based liveness detection, increasing sign-up completion from 86% to 96%.

Built private-cloud DevOps platform from 0 to 1 across 8 APAC countries with RBAC, elastic scaling, and root-cause analysis, saving $1M in annual operating costs.

Founded AI-powered ad creative platform. Built MVP in 6 weeks, validated with 20+ pilot clients. $1M+ ARR within 9 months. Acquired by larger ad tech company.

Led TikTok Shop expansion across 5 SEA markets. Defined local product strategy for Indonesia, Thailand, Vietnam. 200K+ merchants onboarded in first 6 months.

Digitized family business with AI-powered sales pipeline. Automated outreach, CRM, and order processing. Drove 40% revenue increase through US market expansion strategies.